1	Hip Hop 411 TV Network Media Kit - Music TV for the Dirty South
2	Hip Hop 411 TV Network Mission Statement A showcase for Hip Hop Artists to promote themselves, but also providing the information and stories they “The Artists” want to tell. To provide a cost-effective promotions vehicle for companies marketing to our consumer base, facilitating a strategic gateway to launching their products and services in a more efficient and inclusive manner. To market, promote and educate the up and coming urban artists. It is key for us to lend the young “up and coming” artists a helping hand to a better understanding of the music industry by delivering a balanced reality-based program.
3	SYNOPSIS OF THE SHOW “HIP-HOP 411TV” is a television program developed for the up and coming local artist. The program is reality-based, making it possible for the viewer to actually see exactly what it takes to be a successful artist. This show introduces mainstream acts performing in major venues while also interviewing them about their plans and future projects, euphemistically referred to as “The 411”. The segment portion of the show has undeniably demonstrated the ability to captivate the viewing audience as the audience witnesses major musical artists interacting with local acts. “HIP-HOP 411 TV” is the #1 show in its time slot 12:00 midnight on Sundays.
4	Hip Hop TV Network Markets the South “Hip Hop 411 TV” is more than a television show. It is a network for programming on TV, as well as various venues to include clubs, concerts and special events, with the added benefit of media coverage in magazines and on radio. We have the largest “street team” in Florida. We connect you, our client, with a network that gets your message out to the ever-growing Florida market. Our inclusive market covers the young urban African-American, Caucasian, and Hispanic population ages 19-40.
5	Hip Hop is a Trillion Dollar Industry Some general Hip Hop industry stats: This consumer base of 45 million traverses two generations. This Hip Hop cluster has $1 trillion in combined purchasing power. This cluster also spent $15 billion on hip hop music and electronic accessories in 2004. An additional $58 billion was spent on "urban" apparel which accounts for 25% of the apparel business worldwide not including travel and consumables.
6	Schedule of Events for 2005 Black Heritage Festival – Tampa – Jan – Feb “Raggaeton” Concerts – Miami – Tampa - Orlando Spoken Word Concert & Events Hip Hop Concerts – Miami – Tampa- Orlando- Jacksonville- Tallahassee Super Bowl Hip Hop Concert Events – Jacksonville – Feb Off Da Bench “Up and Coming New Artist” Concerts – College Campus Florida – Georgia Orange Festival Orlando Top Six Artist “Raggaeton” /Bachata/Salsa – Miami Wild Splash Top 15 Hip Hop & R&B Artist – Clearwater – March Hair Show at Club Lotus – Tampa - March Hip Hop Beauty Pageant at Hard Rock Hotel – Tampa - April 24 Kentucky Derby Hip Hop Concert Events – Kentucky-May 7 Hip Hop Memorial Day Weekend - Miami Hip Hop 411 TV Marathon “Back to School” Six Shows Back to Back Billboard Awards –Miami Billboard International Latin Music Awards- Miami Source Awards – Miami - September Vibe Awards – Los Angles - October BET Awards – Miami Puffy’s Party – Miami - October Hip Hop 411 TV Marathon “Turkey Day” Six Shows Back to Back Hip Hop 411 TV State Wide Broadcast - Atlanta - October DJ Kahab Weekend – Miami Last Damn Show Top 15 Hip Hop Artist – St. Petersburg - November 12
7	Sponsorship and Marketing Opportunities We have developed an aggressive sponsorship and marketing program which makes supporting “HIP-HOP 411TV” truly a win-win situation for both the Record Labels and Sponsors alike.
8	Sponsorship and Marketing Opportunities (continued) Additionally, according to the latest MSA study by Global Insights, Tampa Bay will be the 3rd fastest growing advertising market in the USA from 2002-2006, trailing only Atlanta and Orlando. Capturing both Atlanta and Orlando would put our show in the top three fastest growing cities in the USA. Our press coverage, consisting of radio, television, and printed media as well as on-site promotions, will provide truly solid market access as well as market penetration for our clients and affiliates. Due to the tremendous response, we are currently designing internet media streaming which will allow the viewer to watch any given episode at any given time 24 hours per day, 7 days a week.
9	BETWEEN THE CRACKS “Our Niche Market” A gap in media marketing is the position in which our market and show lives. This gap exists somewhere between national syndicated shows and local programming. We have taken the paid advertising spots and made our show interesting enough to support a “number one” show in its time slot in the largest media market in Florida. Paid advertising spots are less expensive than other programming. By adding a real show, one that people really want to see and tune into every week, we are able to maintain a stronger viewership than paid advertisement companies. October 2005 HH411TV will be broadcasted in ATL, ORL, TPA, MIA, HOU, DAL, ST Louis, BIRM, with a projected viewership of over 2.5 million.
10	OUR SPONSORSHIP PACKAGE PROVIDES YOU MAJOR EXPOSURE Increased Public Awareness of Your Products / Services Street Team with over 50 marketers Target Marketing to Key Consumers: “Pin Point Accuracy!” Taking the TV Show and converting it to print - “VIEW” Magazine Client Entertainment Opportunities Demonstrations and sampling throughout concerts and talent shows and major events
11	THE HIP HOP 411 TV SHOW HH411 TV Goes Statewide Florida & ATL Airing for four seasons on Sunday nights Reaching 300,000 households with an average of 2-3 viewers per household can put you in front of over 200,000 viewers per market. By December HH411TV will be reaching over 3.5 million viewers in ten other major Southern Cities twice a week adding Dallas, Atlanta, Houston, St. Louis, Baltimore, Miami, Kansas City, Mobile-Pensacola and Greensboro. Great relationships with the DJ Pools in our region. Promotes New Artists & Established Labels. Strong ties with club owners and promoters. Internet Streaming Video Shows 24/7 in September. Statewide Special Events Programs reaching 3.5 millions viewers. TV Marathons four times a year.
12	Format of Segments for “Hip Hop 411 TV” Opening Show Title Guest Artist Segment - 4 minutes Featured Artist Segment - 5 minutes Featured Business or Event – 5 minutes “ The 411” on Gossip – 5 minutes Hot Music Revue – 3 minutes Closing Show and Credits
13	Contact Us Tel. 813-872-9900 Fax. 813-872-9905 3007 West Cypress Street, Tampa Florida 33609 www.hiphop411tv.com Check out our show Sundays on UPN 44 Midnights and WRDQ 7, PAX 2 - 12:30am. Ask about our other events